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BRIT'S BITES BRANDING

Brit’s Bites is a protein bar made of an organic blend of superfoods, nuts, and whole grains. The company was founded by a group of friends who wanted to create a healthy snack alternative with only a few simple ingredients.

To reflect this passion for simplicity, the brand uses only five, nature-inspired colors and the bubbly font recalls the homemade origins of the protein bar.

LOGO & COLOR PALETTE DEVELOPMENT

I experimented with a few different typefaces, color combinations and icons: the bike was a nod to the company's Davis origins, while the almond might remind customers of a natural, wholesome bar. In the end, the team preferred the leaf icon paired with the typeface Caviar Dreams.

THE FINAL LOOK

I presented the Brit's Bites team with the following branding sheet so they could be autonomous with their designs when necessary.